家居网站设计点亮生活

沉浸式首页设计Immersive home design

动态场景轮播：以3D渲染或实景拍摄的家居场景为核心，通过慢速滑动或自动切换展示不同风格（如北欧极简、日式禅意、工业复古），每张图片配以简短文案（如“清晨的第一缕阳光，洒在原木茶几上”），激发用户对理想生活的想象。

Dynamic scene carousel: With 3D rendering or live-action shooting home scenes as the core,different styles (such as Nordic minimalism, Japanese Zen, and industrial retro) are displayed through slow swiping or automatic  switching, and each picture is accompanied by a short copy (such as "The first ray of sunshine in the morning is sprinkled on the wooden tea table") to stimulate users 'imagination of their ideal life.

交互式热点标注：在场景图中嵌入可点击的热点（如沙发、灯具），点击后弹出产品信息、材质说明及搭配建议，将视觉冲击转化为购买引导。

Interactive hotspot labeling: Embed clickable hotspots (such as sofas, lights) in the scene map, and click on product information, material descriptions and matching suggestions will pop up, transforming visual impact into  purchase guidance.

色彩心理学应用Application of color psychology

品牌主色调延伸：若企业标志为莫兰迪色系，网站背景可采用同色系低饱和度渐变，避免高对比度刺眼；按钮和图标使用互补色（如灰蓝背景+橙色按钮）提升点击欲。

Extension of the main color of the brand: If the company logo is Morandi color, the background of the website can adopt a low-saturation gradient of the same  color to avoid high contrast and glare; buttons and icons can use complementary colors (such as grey-blue background + orange button) to       increase clickability.

季节性主题皮肤：春季推出“樱花粉+薄荷绿”清新配色，冬季切换为“焦糖棕+暖米色”温馨组合，增强用户新鲜感。

Seasonal-themed skin: In spring, the fresh color matching of "Cherry Blossom Powder + Mint Green" is launched, and in winter, the warm combination of "Caramel Brown + Warm Beige" is switched to enhance users 'freshness.

企业精神可视化Visualization of enterprise spirit

时间轴长图：在“关于我们”页面用时间轴展示品牌历程，关键节点配以老照片和里程碑事件（如“2015年推出首款环保家具系列”），强化信任感。

Timeline Long Chart: Use a Timeline to show the brand's history on the "About Us" page, and key nodes are matched with old photos and milestone events (such as "Launched the First Environmentally Friendly Furniture Series in 2015") to enhance the sense of trust.

设计师专栏：为首席设计师开设独立页面，展示其设计理念、获奖作品及手稿草图，附上视频访谈链接，塑造专业形象。

Designer column:Open a separate page for chief designers to display their design concepts, award-winning works and m*cript sketches, with links to video interviews to create a professional image.

邀请真实客户拍摄3分钟短片，讲述装修历程、设计灵感来源及生活变化，比文字案例更具说服力。

Invite real customers to shoot a 3-minute short       film telling the decoration process, design inspiration sources and life changes, which is more convincing than text cases.

结构化内容体系Structured content system

智能问答机器人：在页面侧边栏嵌入AI客服，用户输入“小户型如何选沙发”等关键词，即时推送图文+视频解答。

Intelligent Q & A robot: Embedded AI customer service in the sidebar of the page, users enter keywords such as "How to choose a sofa for a small apartment", and instantly push graphic + video answers.

风格测试工具：开发H5互动测试（如“你的家居人格是什么？”），通过选择题生成用户偏好报告，并推荐对应风格产品。

Style testing tool: Develop H5 interactive tests (such as "What is your home personality?"),Generate user preference reports through multiple choice questions and recommend corresponding styles of products.

AI推荐引擎AI recommendation engine

行为数据分析：根据用户浏览历史（如频繁查看北欧风格灯具）推送相似产品，并在购物车页面展示“搭配购买更优惠”组合。

Behavioral  data analysis: Push similar products based on users 'browsing history(such as frequently checking Nordic-style lamps),and display thecombination of "matching and purchasing is better" on the shopping cart page.

地域化适配：通过IP定位识别用户所在城市气候（如南方潮湿），在产品详情页突出防潮材质特性。

Regional adaptation: Identify the climate of the user's city through IP positioning (such as humid south), and highlight the moisture-proof   material characteristics on the product details page.

无障碍设计优化Barrier-free design optimization

语音导航功能：为视障用户提供语音控制菜单，支持通过语音指令跳转至不同板块。

Voice navigation function: Provide voice control menus for visually impaired users, and support jumping to different sections through voice commands.

色盲模式切换：在设置中增加“色盲友好”选项，调整色彩对比度确保信息可读性。

Color  blind mode switching: Add the "color blind friendly" option to  the settings and adjust the color contrast to ensure the readability of  the information.