POC Energy – Brand Identity
POC能源——品牌形象
ABOUT PROJECT
The picture is taken from the Internet and the copyright belongs to the original copyright owner。
POC Energy
POC offers intuitive EV chargers designed for the Nordic climate. Simple no fuzz chargers that just work, no matter what. Our brief was simple: reflect that simplicity in the brand itself.
Instead of adding layers, we removed them. No graphic logo. No noise. The brand name is simply typeset in the core typeface — bold, clear, and ready to use anywhere, from a charging station to a PowerPoint.
The symbol is just as distilled: a diagonal line intersecting a horizontal one. It’s inspired by the universal “power on” icon from electrical diagrams, quietly nodding to both function and name — Point Of Charge. When animated, it becomes a switch, visually representing access to energy.
Every element of the identity follows this logic. The iconography and illustrations draws directly from circuit diagrams: instantly recognizable, stripped to essentials.
This minimal, scalable system ensures seamless use across all touchpoints. It speaks directly to POC’s audience of electricians and professionals who value smart, effective solutions — not design for design’s sake.
往期推荐｜PREVIOUS
收集整理｜琥珀的心
© HUPOOLBRAND 交流平臺
www.instagram.com/hupoolbrand
www.hupoolbrand.com
Welcome Follow US
©HUPOOLBRAND. All rights reserved.
企业品牌策略与設計解決方案.
Corporate Brand strategy and design solution.
优网科技秉承"专业团队、品质服务" 的经营理念，诚信务实的服务了近万家客户，成为众多世界500强、集团和上市公司的长期合作伙伴！
优网科技成立于2001年，擅长网站建设、网站与各类业务系统深度整合，致力于提供完善的企业互联网解决方案。优网科技提供PC端网站建设（品牌展示型、官方门户型、营销商务型、电子商务型、信息门户型、微信小程序定制开发、移动端应用（手机站、APP开发）、微信定制开发（微信官网、微信商城、企业微信）等一系列互联网应用服务。
公安局备案号：
专属顾问
