留学教育领域网站设计实战指南
Practical Guide to Website Design in the Field of Studying Abroad Education
近期,为几家家留学机构完成了官网的升级优化工作。在此过程中,我发现竟有高达80%的同行网站存在以下共性问题:
Recently, we have completed the upgrade and optimization of the official website for several overseas study institutions. During this process, I found that up to 80% of peer websites have the following common problems:
首页弹窗过度干扰:弹窗频繁弹出且难以关闭,严重影响用户体验。
Excessive interference with home pop-ups: Pop-ups pop up frequently and are difficult to close, seriously affecting the user experience.
学校信息深藏不露:关键学校信息被埋藏在网站三级页面,用户需费尽周折才能找到。
School information is hidden: Key school information is buried on the third-level pages of the website, and users need to spend a lot of effort to find it.
案例展示缺乏真实感:展示的案例如同通稿,缺乏真实细节与情感共鸣。
The case display lacks realism: the case displayed is like a draft, lacking real details and emotional resonance.
为此,我今日特来分享打造高转化率留学网站的设计秘诀,一篇文章,助你轻松掌握!
To this end, I am here today to share the design tips of building a high-conversion overseas study website. An article will help you master it easily!
01
Part 1:F型视觉动线设计——打造用户浏览“黄金路线”
Part 1: Type F visual dynamic line design-creating a "golden route" for users to browse
✅ 黄金6秒法则:首屏设计需迅速抓住用户眼球,包含:
动态关键词:如“2024年常春藤名校录取率高达38%”,直观展示实力。
痛点提问:如“双非背景学生如何逆袭进入G5名校”,引发用户共鸣。
漂浮咨询按钮(半透明设计,既显眼又不突兀):方便用户随时咨询。
Golden 6-second rule: The first screen design needs to quickly capture the user's eye, including:
Dynamic keywords: such as "the admission rate of Ivy League schools will reach 38% in 2024" to visually demonstrate their strength.
Pain point questions: For example,"How can students from dual non-governmental backgrounds counterattack and enter G5 prestigious schools?", Arouse users.
Floating consultation button (translucent design, both conspicuous and non-obtrusive): It is convenient for users to consult at any time.
✅ 三级漏斗架构:
首页:展示成功案例,设置选校工具入口,引导用户初步探索。
二级页:提供国家/专业对比矩阵,帮助用户深入比较选择。
详情页:展示学员真实故事视频及顾问资质,增强信任感。
Three-level funnel architecture:
Home: Display successful cases, set up a school selection tool entrance, and guide users in preliminary exploration.
Secondary page: Provides country/professional comparison matrix to help users make in-depth comparisons and choices.
Details page: Show students 'true story videos and consultant qualifications to enhance trust.
02
Part 2:视觉心机——让家长一眼就信任
Part 2: Visual intelligence-allowing parents to trust at a glance
✅ 颜色搭配玄学:
英美方向:深蓝+鎏金,彰显权威与尊贵。
澳加方向:绿+白,传递自然与亲和感。
亚洲方向:橙+灰,活力与专业并存。
Color matching metaphysics:
Anglo-American direction: dark blue + gilded gold, demonstrating authority and honor.
Australian and Canadian direction: green + white, conveying nature and affinity.
Asian direction: Orange + gray, vitality and professionalism coexist.
✅ 真人素材选择:
✖ 避免过度摆拍的西装顾问形象,显得不真实。
✔ 选用抓拍场景,如顾问深夜改文书的特写,展现专业与敬业。
Real material selection:
Avoid overly posing the image of a suit consultant, which appears unrealistic.
Choose capture scenes, such as close-ups of consultants correcting documents late at night, to show professionalism and dedication.
03
Part 3:移动端生死线——3指原则,确保内容触手可及
Part 3: The mobile life-and-death line-the three-finger principle ensures that content is within reach
✅ 重点内容布局:
首屏:智能选校计算器,方便用户快速评估。
二屏:24fall最新offer榜,展示实力与成果。
三屏:同校背景评估入口,精准匹配用户需求。
Key content layout:
First screen: Intelligent calibration calculator, which is convenient for users to quickly evaluate.
Screen 2:24fall's latest offer list, showing strength and achievements.
Three-screen: The same school background assessment entrance accurately matches user needs.
✅ 隐藏技巧:在手机端底部固定“微信悬浮窗”,转化率较传统弹窗提升200%!
✅ 学员原声视频:即使画质一般,也要真实展现学员经历与感受。
✅ 拒信/offer原件扫描图:增强案例的真实性与说服力,让用户更信服。
Hidden tips: Fix the "WeChat floating window" on the bottom of the mobile phone, and the conversion rate will increase by 200% compared with traditional pop-up windows!
Student original video: Even if the quality is average, it must truly present the students 'experiences and feelings.
Scanned image of the original rejection/offer: Enhance the authenticity and persuasion of the case and make users more convinced.

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