百果园是中国乃至全球“水果专营连锁业态”的开创者。全球水果专营连锁店多的企业，拥有一千多家连锁店，遍布所在城市社区、街道，深受消费者青睐，成为市民生活中的一道亮丽的风景线，也是国内水果种植基地多的企业，一百多个水果基地遍及国内外。
China and the world a hundred orchards' fruit franchise chain business, "the pioneer. The largest global fruit business franchise chains, with more than a thousand stores throughout the city community, neighborhood, favored by consumers, has become the people living in a beautiful landscape, is also the fruit plantations of the largest enterprises, more than one hundred fruit bases throughout the home and abroad.
在布局上采用了在国际品牌设计中较为流行的留白与对比布局风格，视觉流向充分引导。一方面直观有效地突出了产品的核心信息，另一方面又缓解了页面浏览者阅读信息时的疲倦感。同时，也将项目产品具备的生机、活力、自然的特征进行了很好地诠释。
The layout adopted in the design of international brand more popular white space and contrast layout style, visual flow to fully boot. On the one hand intuitively and effectively highlights the core information products, on the other hand to ease the fatigue of page views by reading the information. At the same time, it will project the products have vitality, energy, natural characteristics were good interpretation.
文字配图相得益彰，图片设计风格统一，让画面丰富的同时增强了用户的记忆性。底部菜单导航设计，用户操作便捷，交互效果好；账户服务与优惠活动，增强用户信任度，提高转化率。页面设计全面提升了品牌的认知度及整体形象，推广后受到用户的高度认可。
Complement the text with pictures, graphic design style uniform, so that the screen is rich while enhancing the user's memory. The bottom of the menu navigation design, easy user operation, good interactivity; account services and promotions to enhance user confidence, improve the conversion rate. Page design to enhance the awareness and the overall image of the brand, after promotion is highly recognized by users.
1、项目背景
百果园，果茶林木成行成列，大棚设施规模宏大。宽广的葡萄架下果实累累，此起彼伏的山丘上葱绿满眼、果茶满坡。从以色列引进的电脑自控滴喷灌系统喷射着甘露，数百亩果茶园的灌溉全由电脑操控，是一座以赏花、尝果、品茶、垂钓为主题的农业观光休闲园。空气清新， 景色怡人， 神似世外桃源。 春有草莓、樱桃、“明前” 茶； 夏有枇杷、苹果、葡萄、桃、李、 杨梅与瓜类；秋有板栗、梨子、猕猴桃；冬有埃及糖橙、蜜桔、脐橙等。一年四季，百果飘香。
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